Category Archives: Ecommerce

10 Essential Website Update Hacks to Help Boost Sales

When was the last time you updated your website?

It saddens me to say that I have many clients who have all but abandoned their website once it was launched. They either get too busy to think about it or worse, don’t realize how important it is to the success of their business.

Remember your website is out there promoting you and your business 24 hours a day, 7 days a week, all year long. So if you’re one of those people that never gave your website a second thought once it went live, then please keep reading.

First of all, your business website is not a static brochure.

It should be a living, breathing document that is an accurate reflection of your business. But it’s easy to get caught up in the daily activities of running your business and forget to review your website regularly.

If you can’t remember the last time you did a website update, let’s just say you are overdue.

Here are some of the top things you need to do to update on your website to keep it running smoothly and ensuring you are not sending your visitors to your competitors:

1) Broken Link Check. If you have any kind of hyperlinks on your website, there are bound to be some that are broken. Broken Link Check is a free service that reviews your site to notify you of broken links that need fixing.

2) Customize Your 404 Page. Speaking of broken links, if you have a link to a page on your own site that no longer exists, it will direct visitors to what’s called a 404 page.

This page is created as a default page whether you use WordPress or some other means to build your site. And it looks ugly so it’s important to customize this page and make good use of it.

You can have your webmaster ensure it matches the look and feel of your website and put a custom message on there, directing people back to your home page, show how to connect with you on social media, and offer an opt-in freebie to capture the lead.

3) Fix Typos. Nothing looks more unprofessional than having typos on your web page. Often they are hard to spot yourself because we read what we think it should say instead of what is actually there.

Typosaurus is a great free tool to help you spot those pesky spelling errors and get them fixed ASAP before you turn off any more visitors. Those first impressions are powerful and count towards whether someone will buy from you or not.

4) Improve Navigation. Keeping website navigation simple and intuitive is important. You want customers to find all the most important information without having to hunt around and look for it.

Keep it simple: Use clear wording that your visitors will understand. And consider drop down menus to keep like pages grouped together and organized.

5) Ensure Mobile Responsiveness. If your website is not designed to display well on smart phones and smaller screens, it’s costing you traffic and valuable leads.

Many potential customers do their searching on their devices in between appointments, while watching TV, and pretty much all the time. We are often asked to convert older websites into being mobile friendly (or it is often time for a whole new look and feel) so the same could be done for your site too.

If you haven’t checked and ensured your website is mobile friendly yet, put it at the top of your to do list! Every day you don’t, it’s costing you sales.

6) Update the Staff Page. Turnover happens so it’s important to regularly review your staff page. Check to see if you need to add new hire, remove old ones, and update bios and headshots.

7) Correct Contact Info. Make sure your address, email, phone, and fax numbers are up to date. The last thing you want is a potential client trying to reach you and are getting a wrong number!

Add a link to your business on Google Maps too so people can find your business easily.

8) Add Social Links. Place social media icons that click to your business channels prominently on the home page so prospects can connect with you that way.

Also be sure to put social sharing links on your blog so people can quickly and easily share your blog content with their social media followers.

9) Update the Look and Feel. Has your ideal target market or brand image changed since you last updated your website? Or perhaps it’s time for a fresh new look that is more up to date?

I encounter many websites that look old and deserted. The immediate impression I get is that the business is either shut down or they don’t care about the professional impression they are giving their visitors.

So if your website was built more than 3 or 4 years ago, the chances are good that it’s time for a new, fresh look that positions your business in a better light.

10) Copywriting Update. It’s important to review the content on your website. Is it too long? Is it truly compelling? Does it have proper calls to action? Is it really reflective of your brand message?

The text and images on your site are extremely important when trying to convert website visitors into paying customers.

It might be time to hire someone to take a look at the copywriting on your site and ensure it’s giving the right message to the right people.

If it’s been a long time since anyone has reviewed your site, let eVision Media review it and share ways we can help you boost conversion rates, update your look, and create a better user experience. Contact us today to discuss.

Help is at hand thanks to new transport app

The Trans-Help Foundation, with support from Iveco Trucks Australia, has released a mobile app designed to boost workplace health and safety for transport drivers while on the road.

The app was launched at the Brisbane Truck Show and has a number of health and safety features, including useful traffic notifications and re-routing options. The app, which can be accessed on most smartphones and tablets, also gives users a direct connection to Trans-Help Foundation support services. Trans-Help is dedicated to helping transport personnel

The latest in transport apps, the features include video functionality which will allow users to access face-to-face counselling and other support services. Workplace health for transport drivers is specifically targeted, and users can make fast contact with medical professionals in the ‘GP2U’ component of the app.

Trans-Help Foundation CEO, Dianne Carroll, said feedback on the app has been highly positive.

“The app has been well received and we know it’s going to be a valuable addition to the work that Trans-Help undertakes with transport personnel and their families,” Dianne said.

“Even if it’s not regularly used, I encourage drivers and others in the industry to download the free app and have it on hand, just in case they do ever need support.”

The Trans-Help Foundation is the only national charity dedicated to supporting transport sector workers and their families. They operate a 24/7 support line and send out mobile health units in partnership with Iveco Trucks Australia. They are sponsored by BP, which allows them maximum national reach without the burden of diesel costs.

“As well as undertaking the health checks, the vans are used to visit clients following an accident to provide counselling and support to the driver,” Dianne added.

“Often a truck driver will be the first person at a scene of a dangerous accident and are obviously affected by the road trauma they experience. Our strong relationship with companies such as Iveco allows us to keep doing important work for the industry.”

Counterfeit Mobile Accessories Increasing in Number

Jakarta, Indonesia – The government of Indonesia has admitted to have loopholes in its security. The demographic location of the country makes it hard for the authority to seal and guard more than 17,000 islands from fraudsters who are illegally transporting fake products in and out of the country. Counterfeit medicines, illegal drugs and gadgets have the highest number of fakes. The latter of which have been too dominant and mainstream that it can be found in the streets of the suburbs of the capital, lined side by side on the pavement, with policemen seemingly oblivious of the haggle of the vendors and passersby. It has already been an accepted fact in the country to have those kinds of products scattered around and the authorities neither tolerate nor discourage the people anymore.

Warnings continue to be carried on, though, by international organizations. Along with legitimate manufacturing companies, raids are being operated and thousands of fraudsters have been caught red handed.

The Peterson Group, a Taiwan-based company which distribute mobile phone accessories and laptop accessories across Asia noted that the international commerce sector has tightened their licensing programs and inspection process to carry out more operations and jail few more thousands fraudsters.

In Singapore, two men were arrested last August 21 for their suspected involvement in the wholesale distribution of counterfeit mobile phone accessories. The Criminal Investigation Department (CID) has arrested men aged 24 and 53 who refused to give their names in the media. In total, about 76,200 pieces of trademark-infringing accessories such as phone casings, batteries, power banks, screen protectors, headphones, Bluetooth receivers, speakers and power adapters – with an estimated street value of about S$941,000 – were seized.

The authorities are considering taking serious views on intellectual property rights for the infringement and will not hesitate in punishing the two if found guilty. The problem though is that both of them do not want to divulge the other members of their party who deal with them in selling counterfeited accessories. Investigations are still ongoing.

A key way of ensuring safety and quality is to only buy mobile phone accessories from a registered manufacturer and trusted retailer and having confidence that those accessories are genuine and have been tested to ensure they are safe for users, which includes testing to ensure they meet national and international standards.

Consumers are advised to be more cautious of buying these products as it can be harmful and dangerous after few times of usage.

3 Must-Know Tips on Screen Printing Apparel Online on a Budget

Planning on marketing your brand, build recognition for your organization or small business, and raise some money at the same time at your next corporate event? Screen printed tee are a great way to build hype towards you company! Whether you’re planning on selling shirts with your logo at your next big event or give them away to employees or participators, there are a few factors you need to consider when choosing the perfect shirt: make sure you choose the perfect apparel, pick the right design and make sure you can produce them at a low cost. Here are some helpful tips to help guide you through the process:

PICKING THE PERFECT SHIRT —
Picking a simple blank shirt should not’t be so hard, right? There are just so many factors to take in when deicing which shirt you want to go such as: What brand is best, which color, and how much per shirt.

When it comes to choosing brands, here are some options depending on your choice of material and pricing:
For Free Giveaway Tees:
• Tulex
• Gildan
• Jerzees
For Selling but Don’t Want to Splurge:
• Anvil
• Fruit of the Loom
• Hanes
For Premium High-Quality Shirts:
• American Apparel
• Bella + Canvas
• District or District Made

When choosing a color for your blank shirt, it’s best to choose a light color for printing purposes (or for those on a budget). Light colored apparel is much cheaper to print on and most inks will be visible on the garment. Whereas if you choose to go with blank, navy or any other dark color, you need to first lay down a white base in order for the color of the ink to show up against the background. The additional layer will raise the cost of screen printing, as well as add more thickness to your printed design.

The most important factor many consider when choosing the right blank tee is the price. Usually blank apparel wholesaler or online retailers will price their blank apparel at various prices depending on how many you want to purchase. Most retailers will give customers a bulk discount if they choose to purchase more than 100+. If you’re planning on purchasing in blank, a NyFifth offers wholesale prices for their blank apparel, and sometimes the price may be lower than wholesale!

CREATE A DESIGN —
The one thing you need to keep in mind when creating a design to be screen printed onto blank apparel are how many colors are going to be used. If you’re on a budget, it’s best if you stick with a simple design that requires no more than 2 colors. When screen printing, price is based on the amount of colors you need to print. A new screen is created for each color – so the price will start to rise once you’ve got more than 3+ colors. Also, the more colors screen printed onto the shirt, the more heavy the design will be and feel.

TIP: Incorporate the color of your shirt into your artwork to make use of negative space + save money!

CHOOSING THE BEST SCREEN PRINTER ONLINE —
Always make sure you’re getting the best price possible by doing a little research online before advancing. To keep things organized, it would be best if you can find a company that does both screen printing and can provide blank apparel at a low cost! Some great website that does both these things (as well as does embroidery) are NyFifth, 4imprint, and ApparelnBags! They offer hundreds of blank apparel from various top brands at wholesale prices! Plus, they offer their imprinting services at low competitive prices, provide fast turn-around, and offer bulk discounts.